The Wow Factor — Trade Show Booth Design Lessons From Casinos

Las vegas casinos are famous throughout the country when getting attention. The Vegas strip is designed to light up the night sky, to be a beacon those of you that are visiting. Every casino is trying to outdo its competitors and draw in slot Receh bettors through its doors. In many ways, the same principle goes on at an exposure. You and your competitors looking to draw foot traffic to your displays. To accomplish that, you need to catch and hold visitors’ attention. The best casinos do that very well. Good trade show booths and successful casinos have a lot in keeping.

Lesson 1: Dramatic Trade Show Booths Get Traffic

Humans naturally notice things that are unexpected, boasting, or moving. Even from the corner of their eye, a passerby will discover something stunning — maybe the Eiffel System in the middle of Nevada, or perhaps a video displaying above the trade show booths — and will stop to explore it further.

Some casinos probably take the idea of drama a bit further than most trade show booths would. Typically, a booth for a trade show would want to use a display of its actual promotions rather than boasting lights to attract visitors. However, if your company has the right atmosphere, playing in the fun aspects Vegas-style might be wise. Why not include popcorn or candy as a giveaway?

Lesson 2: You can Benefit from Unexpected Trade Show Booth Attractions

Vegas wouldn’t be attractive if everything looked the same. Likewise, it’s easiest to drive more traffic to your trade show booths if you’ve got a unique element that will drive word of mouth. There are many options that might cause such a result. Some may be to have something excellent to offer. If you’ve got a something that shows well and will grab attention from a distance, then the product itself might get to be the selling point.

However, there are many other ways you can reach out to your visitors without having something produced by your company to display that’s big, tangible, and distinctive from a distance. Products like robots or figurines can work wonders for differentiating your display. The key is to have an easy reference point. If your booth for a trade show is the only one with a large pink gorilla out front, it will be straightforward for individuals to find you.

Lesson 3: Individuality Is Key

You have one advantage that the casinos lack: you are offering a product that is totally different from your competitors. You share a business, but there is something that forces you to tangibly totally different from the companies around you. In Vegas, every casino offers casino; it’s the atmosphere (and in some cases, the amenities) that vary. Use your own to your advantage. If you know that you will be immersed in a very unique display opportunity, highlight your product even more. If you’re the only one at the convention promoting your exact item, then you want to become known for that item. Get to be the go-to specialist on how your product works with all the other products there.

A booth for a trade show isn’t a casino, but by thinking like a casino developer, you can help your product stand out from the crowd. Stay defined from those around you, and you can shine — even when bounded with close competitors.

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